Behind the Scenes Etsy Insights for Sellers from their 2020 Q4 Report

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Four times a year, we get a behind-the-scenes glimpse into Etsy! They share all kinds of numbers and information with us. It’s mostly geared towards investors but every now and then you can pull little nuggets of information from them that are very useful to sellers. And that’s exactly what we’re doing in this episode of the Jam!

Today we are digging into Etsy’s 4th Quarter 2020 Report that they just dropped! We’re going to see what we expected, what we didn’t expect, and just what it means to you as a seller.

Check out Etsy's Q4 Report:
https://s22.q4cdn.com/941741262/files/doc_financials/2020/q4/(FINAL)-Etsy-4Q-2020-Earnings-Presentation.pdf

Topics:
0:00 - Intro
0:45 - Etsy's 2020 Sales
2:52 - Reactivating Buyers
3:27 - Buyers vs. Sellers
4:08 - Average Revenue for Etsy Sellers
4:30 - Buying without Searching?
6:37 - Buying from ONE Search??
8:43 - Shipping Times
9:39 - Product Videos
10:38 - Keywords don't matter?
13:17 - Etsy's Fantastic Funnel
15:31 - Etsy Offsite Ads
16:15 - 2021 Q1 Forecast

Want to grow your Etsy shop? Our free on-demand Etsy webinar is a great place to start. Check it out!