Beauty e-commerce growth flywheel | Interview with Chrisanti Indiana, co-founder and CMO of Sociolla

Sociolla is the largest beauty products and marketplace brand in Indonesia and arguably the whole of Southeast Asia. It has opened 28 stores in more than 40 cities, and recently expanded to Vietnam. But most impressive of all is the bond between Sociolla and their consumer base.

As founder and CMO Chrisanti Indiana says it “we did not want to become a beauty guru, but our customers’ best friend”. And according to all accounts, Sociolla has done just that.

In this second chat with Chrisanti, we get an insight into the methods with which a brand can nurture honest connections with their customer base as well as listen to their consumers for the main source of inspiration and growth strategies.

00:40 How did you build and nurture Sociolla’s community?
02:28 What made you push for physical retail?
03:30 Why Vietnam?
04:30 How did you adapt your brand to the Vietnamese market?
05:20 What does the future hold for Sociolla?
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We have grown to become one of Southeast Asia's largest independent venture capital firms.

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