Bastian Purrer - From leading digital marketing at Rocket Internet to fixing social media

nFactorial School is an online university for IT professions and IT skills. Get a 10% discount on any course from nFactorial School using promocode turpentine: https://shorturl.at/JPkmE

What sets successful companies apart in marketing? How can influencer marketing be built effectively? What makes companies like Rocket Internet thrive?

Our guest today is Bastian Purrer, Founder of Helio by BetterSocial. Helio is a social network designed to facilitate healthy, fact-based & uncensored communication between real human beings. 

The podcast episode covers effective marketing strategies, including influencer marketing and SEO, and explores the success of companies like Rocket Internet, Groupon, and Zalora. It also touches on managing teams across countries, challenges in e-commerce, and personal insights on life, education, and finding a life partner. Bastian shares his experiences living in Indonesia, returning to Harvard, and thoughts on the power of the internet.

Arman Suleimenov: https://www.instagram.com/armansu/
Bastian Purrer: https://www.instagram.com/bastianpurrer/
Producer, Daniyar Akhmetzhanov: https://www.instagram.com/good.years/

Join our telegram channel: https://t.me/nfactorialpodcast

Timestamps:
0:00 Show must go on
2:07 What sets successful companies apart in marketing?
4:02 How to build influencer marketing correctly?
8:52 Changes in Search Engine Optimization (SEO)
12:39 How many titles/subtitles should companies use for product marketing?
19:28 What made the Rocket Internet so successful?
26:22 About Groupon
32:14 About Zalora
34:20 Memorable differences between countries
40:10 Time at Homejoy
44:56 Marketplace leakage issues
51:23 Influencer-led e-commerce
56:03 Life in Indonesia
58:54 Managing teams across countries
1:06:02 Return to Harvard Business School
1:14:02 Tips for introverted graduates
1:15:47 What is Human ID?
1:24:11 Power of the internet
1:29:57 How is the feed constructed?
1:33:08 U.S. immigration issues
1:37:47 Thoughts on school system
1:41:02 Preferred base location
1:43:43 His dream
1:45:07 Top 3
1:50:10 What energizes him and his hobbies?
1:50:49 How to find a life partner?

#nfactorial #podcast #digitalmarketing #ecommerce