Balancing Customer Needs and Ecommerce Goals with Jaye Genung - Honest Ecommerce Ep. 258

Jaye Genung comes from an eclectic career history that includes project management, product development, procurement and account management.
Her employment history includes medical devices, b2b electro-mechanical and cpg companies.
This mosaic of experience set the stage for her to be able to start out with her own founder's story.

In This Conversation We Discuss:
[00:48] Intro
[02:26] Seizing the opportunity to start a business
[04:10] Considering the working class in product designs
[04:52] Researching the supply chain with trusted network
[06:25] Negotiating for MOQs & prioritizing customer needs
[07:50] Having someone that pushes you and believes in you
[08:26] Talking to people means building a relationship
[09:48] Doing your research and creating a strategy
[10:33] Offering something new & investing on ads
[11:26] Gaining traction quickly after the first 100 orders
[12:02] Investing in ads for customer acquisition
[12:47] From a side hustle to working full time
[13:44] Seeing the business grow over the years
[14:46] Pushing through amid doubts & mental blocks
[15:15] What CEOs need to learn and accept
[16:09] Success is not just one thing
[17:03] Finding out what you’re good and not good at
[17:43] Be honest and reach out to your network
[18:35] having the best product is not enough
[19:17] Finding balance in every tenet of your business
[20:14] Where to get high-quality heated apparel

Resources:
Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
100% female owned heated apparel company https://gobiheat.com/
Follow Gobi Heat on LinkedIn https://www.linkedin.com/company/gobi-heat/

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