Are you looking for a speedy tour of the latest industry updates and what their implications are across the Paid Media landscape?
The ROAST Paid Media team provides a ‘Back-to-School’ session to get you up to speed with new platform changes and how they will affect the digital marketing industry.
Our duo of Alex Sheppard and Patrick Kearney, PPC Account Executives at ROAST, will take us through various digital marketing channels including updates across Meta, LinkedIn and Google Analytics as well as the imminent move towards RSA’s.
The 'Back to School' session will outline;
Performance Max
- Upcoming updates to Smart Shopping & Local: their impacts
- Recommended best practice
Google Ads Editor 2.0:
- Performance Max
- Further updates
The Imminent move towards RSA’s:
- Google Sunsetting ETA’s
- The new recommended best practice
Google Analytics 4:
- The Shift away from GA3
- Updates to GA4
Ios14:
- What has changed
- How it impacts us
Social Updates:
Meta:
- The Rebrand
- Targeting changes
LinkedIn
- Changes to the platform
The ROAST Paid Media team provides a ‘Back-to-School’ session to get you up to speed with new platform changes and how they will affect the digital marketing industry.
Our duo of Alex Sheppard and Patrick Kearney, PPC Account Executives at ROAST, will take us through various digital marketing channels including updates across Meta, LinkedIn and Google Analytics as well as the imminent move towards RSA’s.
The 'Back to School' session will outline;
Performance Max
- Upcoming updates to Smart Shopping & Local: their impacts
- Recommended best practice
Google Ads Editor 2.0:
- Performance Max
- Further updates
The Imminent move towards RSA’s:
- Google Sunsetting ETA’s
- The new recommended best practice
Google Analytics 4:
- The Shift away from GA3
- Updates to GA4
Ios14:
- What has changed
- How it impacts us
Social Updates:
Meta:
- The Rebrand
- Targeting changes
- Changes to the platform
- Catégories
- E commerce Affiliations
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