B2B marketplaces have grown their popularity in the global e-commerce scene. But is joining a marketplace a good idea for you and your business? And if so, how do you make sure that you are going about it the right way?
In this episode, Arno is joined once again by B2B e-commerce expert and digital consultant, Helena Strahl from Waye Digital. With over a decade of experience in e-commerce, she gives her take on current marketplace trends while assessing its growth and rise in popularity. With various examples, she explains why product complexity and viability matter, and the ins and outs of quotations and pricing strategies.
Tune in to learn about:
- How to overcome the challenges of venturing into the marketplace
- What you need to know about technology and marketplace integration
- Why entering the marketplace is only advisable when your company’s base is strongly set
00:00 Introduction
01:14 Exploring the Growth and Trends of Marketplaces
03:22 Nordics Marketplace Scene
05:09 Advises for companies thinking of exploring the marketplace opportunity
08:10 Product complexity and how to tackle it
In this episode, Arno is joined once again by B2B e-commerce expert and digital consultant, Helena Strahl from Waye Digital. With over a decade of experience in e-commerce, she gives her take on current marketplace trends while assessing its growth and rise in popularity. With various examples, she explains why product complexity and viability matter, and the ins and outs of quotations and pricing strategies.
Tune in to learn about:
- How to overcome the challenges of venturing into the marketplace
- What you need to know about technology and marketplace integration
- Why entering the marketplace is only advisable when your company’s base is strongly set
00:00 Introduction
01:14 Exploring the Growth and Trends of Marketplaces
03:22 Nordics Marketplace Scene
05:09 Advises for companies thinking of exploring the marketplace opportunity
08:10 Product complexity and how to tackle it
- Catégories
- E commerce Divers
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