AWE USA 2023 - Day 2 - Retail, E-Commerce & Advertising: Sweet Success: Leveling Up Brand Engagement

Sweet Success: Leveling Up Brand Engagement with Gamification and XR

Gamification has become an increasingly popular way for brands to engage with their customers. By integrating XR (Extended Reality) technologies into their campaigns, brands can create immersive and interactive experiences that resonate with their audiences. In this session, Gospooky in collaboration with Perfetti van Melle, will explore the opportunities for adding gamification to confectionery brands through virtual worlds, augmented reality, and gaming. We will share examples of how brands like Mentos and Chupa Chups are already leveraging XR to create memorable experiences that delight their customers. From virtual treasure hunts and AR-powered scavenger hunts to immersive brand activations and gaming apps, we will show attendees how to add gamification elements to their brand campaigns. We will discuss the benefits of each approach and share best practices for implementation. Take-away Attendees will come away from this session with a better understanding of the potential of gamification and XR in the confectionery industry, and a roadmap for incorporating immersive experiences into their own campaigns. Bio Gospooky is a creative technology agency that specializes in developing innovative and immersive experiences for brands. With a deep understanding of the latest technologies and trends, we help brands to engage and delight their audiences in new and exciting ways. Perfetti van Melle is the mother company of global confectionery brands like Mentos and Chupa Chups. With a portfolio of iconic brands and a commitment to innovation and creativity, Perfetti van Melle has become a leader in the confectionery industry. Together, Gospooky and Perfetti van Melle bring a unique perspective to the intersection of gamification and XR for brands. With a wealth of knowledge and experience, we are excited to share our insights with the AWE XR Conference attendees and demonstrate the sweet success of gamification for brand engagement.

Speaker:
Tim van der Wiel