Attracting Young People to Manufacturing - The Faces of Business

Young people aren’t generally prone to the manufacturing industry which is why attracting young people to manufacturing is always a difficult job.
In this week’s The Faces of Business episode, our guest speaker was Mike Womack. Mike is the Marketing Project Manager at NJMPE. He is an experienced content strategist and writer as well.

The conversation of this episode started with Mike sharing about how he got into the manufacturing field. Mike shared that when he was in college, he did an internship as a requirement of his course. At that company, they only had manufacturing-related clients so he had to learn about it.

This is when mike developed an interest in this industry. Moving on, Mike also shared how he joined his current company. Additionally, he said that when it comes to manufacturing, it’s such a diverse field that you can have jobs in any space of it.

Further, into the conversation, Damon asked Mike about his current company and also what is manufacturing to him. To this, Mike said that in simpler words, manufacturing is simple and yet wildly complex. Mike also said that it’s exciting to see how one little thing or process is a part of mass production.

Moving on, Damon also asked Mike that when it comes to attracting young people to manufacturing, why do you think manufacturing is a good career path for these people? Answering this, Mike said that attracting young people to manufacturing is hard, however, this field is different and has a lot of potentials.

After this, Mike said that when it comes to attracting young people to manufacturing, the first step is to make them visit their MEP. Mike said that every area’s Manufacturing Extension Partnership is different and is the place where they can give their careers a kick start. Mike also further explained the MEP program in detail as well.

Further, Damon asked Mike that what are some cool places to work in New Jersey. Answering this question, Mike shared the names of a few companies. He said that there is union, there is rebel nail polish and Radwell International. All these companies according to Mike are perfect for attracting young people to manufacturing.

By the end of the conversation, a guest from the audience asked Mike if he was launching a trade training for the people who want to join the manufacturing community. To this, Mike explained the entire process of how he was launching the training and how to join it as well.

The conversation ended with Damon thanking Mike for his time.

Our Guest:
Mike Womack

Mike Womack is the Marketing Project Manager at NJMEP. At this firm, he specializes in building a strong brand presence. He also works for creating and maintaining business relationships through digital platforms such as social media and other platforms.

Apart from this, Mike has experience in Content development, copywriting, and Brand Development as well. Moreover, he is also a member of the Forbes Communication Council. Before this, Mike was a Marketing Manager at Hamilton Buhl and a Social Media Marketing Manager at Rovere Media.

As for his educational experience, Mike has a Bachelor’s degree in New Marketing Strategies from William Paterson University of New Jersey.

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