Are Advantage+ Audiences the Future of Targeting?

What are Facebook's Advantage+ Audiences, how do they work, and should you use them? In this episode, I'll break down what they are, the capabilities of them, and my thoughts on them so far.

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00:00: Introduction to Facebook's Advantage+ Audiences
00:30: Understanding Advantage+ Audiences and Al in Targeting
01:40: Meta's Performance Claims for Advantage+ Audiences
02:50: Comparing Advantage+ with Other Campaign Types
04:50: User Feedback Request on Advantage+ Shopping Campaigns
06:30: Setting up Advantage+ Audiences: A How-To Guide
09:10: Comparing Advantage+ Audiences to Broad Targeting
10:10: Prospective Efficacy of Advantage+ Audiences