Appropriate Breakup of Funnel wise AD Spend - For an E-commerce Business

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Appropriate Breakup of Funnel wise AD Spend - For an E-commerce Business

In this video, we talk about
- Appropriate breakup of ad spend for TOF/ MOF and BOF
- What happens if we underspend/overspend
- How context plays a very important role in deciding the numbers
- Role of Attribution in deciding the ad spend breakup
- Reviewing 1 day view/ 1 day click/ 7 days click and 28 days click attribution window
- Evaluating how AOV and LTV play a role in deciding the breakup
- Does one-time purchase/ multiple purchase customers lead to a different breakup
- Over attribution by FB/ IG/ Meta/ Google/ Tiktok/ Pinterest/ Snapchat/ Linkedin
- Seven-day click purchase vs Twenty-Eight days click purchase
- Why reaching out to New Customers could be really important for specific types of Businesses
- What role do Creative, Pricing, and Website Trust Factors play

All of the above factors play a role in deciding Topline/ Bottomline and the overall scalability and growth for the Business

What will work for your Business is different than what will work for other Businesses
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