Annual Review - State of Social Commerce

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SimplicityDX, the edge shopping company, today published The State of Social Commerce Annual Review. This annual review looks at the results across all four quarters of 2022, to deliver baseline insight into solving the staggering disconnect between social shopping and brand e-commerce sites.

The Annual State of Social Commerce impact study has surveyed more than 3000 U.S. online shoppers and reveals the staggering disconnect between social shopping and brand e-commerce sites.

“As shopping at the edge has become mainstream, social commerce has become critical for customer acquisition,” said Charles Nicholls, chief strategy officer and director at SimplicityDX. “But optimizing social shopping experiences is hard to do because customers are crossing channels to use the brand site for product purchases. SimplicityDX uniquely analyzes these new edge shopping journeys end to end by tracking shoppers’ experiences, campaign and inventory data, and matching demand with supply, solving one of the oldest problems in retail.”

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