Anirudh Shah, Cofounder & CEO of 3LOQ: Engaging Customers on Digital Channels Through Data Insights

The Digital Fifth Fintech Show
Anirudh Shah, Cofounder & CEO of 3LOQ: Engaging Customers on Digital Channels Through Data Insights

In this interaction, Anirudh has shared his deep understanding on various topics, including:

- The ideation behind 3LOQ (0:47)
- Whether financial services should also have a recommendation system similar to that in E-Commerce (2:25)
- What 3LOQ has done to help increase the engagement of entities like banks (3:39)
- The kind of AI ML used by 3LOQ, and how it impacts their clients (10:26)
- The different trends observed in customer engagement since the pandemic began (13:46)
- How 3LOQ’s customers behave differently (14:52)
- The extent of dependency of such an engagement on legacy technology infrastructure (16:10)
- What bankers should think about in the current situation (17:29)


The Digital Fifth Fintech Show started in 2017. It is back with a series which focuses on the entire Fintech ecosystem, including investors, startups, banks and more.

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