Andy by Anderson Hay Reaches a New Audience with E-Commerce

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Andy by Anderson Hay is a 100% online e-commerce storefront serving small pet owners.

After working with a creative agency to develop their brand and packaging, the Andy team ran into roadblocks when searching for a supplier who could produce their box designs to be color-accurate to the brand and still promote a natural look using kraft material.

After knocking on many doors, Andy was able to find their perfect match in a supplier with The BoxMaker, who listened to the brand’s needs and helped conceptualize a creative solution powered by digital print.

To give the packaging a natural look that would still accurately reflect Andy's brand colors, The BoxMaker incorporated a faux kraft image into the design and printed it on uncoated white boxes. Not only does the colorful aspect of the design stand out more, but the overall box looks like actual kraft.

Learn more: https://www.boxmaker.com/work

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