Analyzing your way to B2C E-Commerce Profitability

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If you want to look at the details in the slides, you can download them here: https://get.pirateskills.com/profits

„Treasure often lies one step deeper in the funnel“.

But how will you know whether you are profitable without a good analytics setup?

Improve your conversion tracking with Google analytics. It shows you which products are being sold, where your customers come from, how many people are on your website, what the revenue is, and which campaigns they come from.

Objects that are mandatory to track: Visitors, product views, add to carts, initiate checkouts, purchases, cost per purchase, purchase value & ROAS.
Tools to measure that: Google & Facebook Analytics.

#googleanalytics #conversiontracking #websitevisitors #pirateskills #growthmarketing

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Thanks for watching,

Ben