Amazon Sponsored Brands New "Theme" Match Type - ???? What A Dumpster Fire! ????

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In This Video:
Amazon recently launched a new match type on their Sponsored Brands campaigns called "Theme". You can read more about the Theme match type on Amazon's Help Pages here:
https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/targeting/theme-based-targeting

In our first experience we've found the "Theme" match type to be a complete dumpster fire, sucking away all of our impressions, clicks, burning through our budget, and not converting ANY sales.

The worst part is, we don't have a real keyword report to know what Amazon is showing (since it's their own generated list) to cause all of the clicks and ad-spend.

How quickly can you turn this off? LOL.
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