Amazon, Reliance to lock horns over IPL broadcasting rights

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Amazon’s rivalry with Reliance is not unknown. The duo, which is already locked in a courtroom battle over this, is now set to wage another battle, this time on the cricket field. Telecast rights for the Indian Premier League (IPL) are up for grabs. This time around, it won’t be a surprise if traditional media firms lose broadcast rights to companies like Reliance or Amazon which are not only expanding their e-commerce market but also building up their digital platforms.

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