Amazon Prime Day 2023: What you need to know #WakeUpCLT To Go

It's time for Amazon's yearly Prime Day sale — a two-day online shopping extravaganza meant to draw customers to the company's Prime membership. It's also time for plenty of other big sales from competitors hoping to cash in. In this video, the #WakeUpCLT To Go anchors break down what you need to know about Amazon Prime Day 2023, plus we answer some of your common questions in the description.

Shoppers will be able to find discounts on all kinds of products, especially Amazon-branded offerings like Echo smart speakers and Fire TVs. The e-commerce giant is also promising deals from small businesses, major brands like YETI and Sony, and everything in between. Prime Day is a great time for shoppers to score great deals on essential tech items, including video doorbells, laptops and gaming devices. Whether you're hoping to find a Playstation or something more sensible, Prime Day has deals on nearly everything.

On this episode of #WakeUpCLT To Go, we're asking what items you are thinking about buying on Prime Day and showcasing some of the best discounts we've seen on Amazon Prime this week!

What is Amazon Prime Day?
Prime Day is an annual sitewide sale for members of Amazon’s $139-a-year subscription membership, Amazon Prime. The event was introduced in 2015 as Amazon’s response to “Singles’ Day,” a shopping holiday popularized in China by e-commerce company Alibaba. Even before that, summer sales events were a common way for retailers to clear out old inventory while planning for the holidays.

“The concept of having sales at this time in the summer is far from new,” said Claire Tassin, lead retail and e-commerce analyst at market research company Morning Consult. “People have used ‘Christmas in July’ marketing since the 50s.”

What day is Amazon Prime Day?
Amazon Prime Day 2023 runs from July 11 through July 12.

What time does Amazon Prime Day start?
Prime Day began at 3 a.m. Eastern on Tuesday, July 11.

Tips and tricks
With the clock ticking for many of the most popular sales, it’s easy to make an impulse buy. Knowing what you want to buy ahead of time can cut down on unexpected wallet strain, Fassin said. It’s also helpful to compare the “sale” price from different retailers to make sure you’re getting the best deal. #WakeUpCLT #Amazon #Prime

READ MORE: https://www.wcnc.com/article/news/nation-world/amazon-prime-day-2023-what-to-know/507-5de0c72a-4be6-4ac8-9aa8-223365b05bd0