Amazon PPC - Elite PPC Strategies for Amazon Prime Day 2020 | SellerSpeak With Florian Nottorf

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Amazon Prime Day 2020 is almost here! Learn the best Amazon PPC strategies to win this Prime Day with Florian Nottorf!

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Hey everyone! Welcome back to SellerSpeak - our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In this episode, Florian Nottorf talks about the best Amazon PPC Strategies that will help you win Amazon Prime Day 2020. We discuss all the important aspects of Amazon PPC Sponsored Ad Campaigns, like the importance of a structured campaign, Amazon product attribute targeting, PPC bid management, negative keywords, and more.

Amazon PPC (also known as Sponsored Products) is a well-known advertising platform to help sellers amplify their product sales online. Pay-per-click (PPC) advertising is a method where an advertiser pays only for the advertisement that a potential buyer clicks and views the product. Amazon PPC is a great business solution for sellers who are looking to boost sales of their product listing by increasing its visibility. You can start an automatic campaign if you are a beginner seller and want Amazon to take care of everything. Or if you want to target your campaign precisely without wasting any money, you can conduct a manual PPC campaign.

Timestamps
Introduction: 0:00
SEO before PPC: 2:33
How to start an effective PPC campaign: 4:52
Auto vs Manual Campaigns: 7:34
Seasonal Keywords: 10:25
Product Attribute Targeting: 12:03
Calculating the right bids: 14:14
Should you bid on your own brand: 17:40
Placement Multiplier: 19:38
Negative Keywords: 22:21
Prime Day Strategies: 25:06

Check out previous SellerSpeak sessions:

E-Commerce Trends & The Importance Of Global Expansion - SellerSpeak With Ben Stein
https://www.youtube.com/watch?v=Y3jRrbjpvvY

Amazon UPC Barcodes: A Complete Guide On Amazon Barcodes - SellerSpeak With Jonathan Gould
https://www.youtube.com/watch?v=_LXHtPNyBfQ

Amazon Brand Registry and Logo Protection in 2020 - Tips from Marcella Dominguez:
https://www.youtube.com/watch?v=VwE4PQUfsqg&list=PLhVjOUtIrKWUwQdFceiVXoM7h2CrLc9jB&index=32
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