Amazon launches in South Africa

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Amazon formally kicked off its presence in the e-retail space in South Africa this week under Amazon Dot CO Dot ZA (.co.za).

The platform sells goods ranging from books, sports equipment, and electronics to household supplies.

Amazon has a well-established model of selling many different goods along different product categories worldwide and sees South Africa as a ripe consumer market.

So what does this mean for small businesses in South Africa and the broader economy?

Nompumelelo Siziba filed this report.

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