Amazon Fresh: What's behind Amazon Fresh's big online grocery shopping bet | Ecommerce case study

Amazon Fresh India: Why is big money coming to the business of online grocery, fruits & vegetables delivery space? How is the cold storage and other logistics around online grocery delivery evolving? And, what goes into ensuring that customers get fresh fruits and vegetables at their doorstep? In this week’s episode of TOI Business Bytes, Srikant Sree Ram, Director at Amazon Fresh shares some interesting insights on consumer preferences, the online grocery business and the company’s expansion plans.

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0:00- Intro
0:35- How are Indians making the transition to online grocery shopping?
2:40- How is India's cold storage, distribution infra building up for organised retail such as yours?
4:52- Which cities is Amazon Fresh seeing the maximum order growth in?
5:57- What are the categories of orders that get maximum traction? Do these trends vary geographically?
7:51-What are the key things to winning in a business like this?
8:54- What is the market size for online grocery business?


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