Amazon-Flipkart Dominance in Ecommerce: Nandan Nilekani's ONDC | The Trade Connect

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Concerns have been expressed regarding the omnipresence of big-money firms like Amazon and Flipkart in India. Small retailers, merchants, have frequently questioned the ecommerce duopoly.

Nandan Nilekani, co-founder of Infosys Ltd, now leads the Open Network for Digital Commerce (ONDC) initiative to help smaller firms compete.

“ONDC is a great idea,” Nilekani stated. The effort was unveiled last year. Buyers and sellers can deal with ONDC regardless of registration.

Department for Promotion of Industry and Internal Trade headed by P. Goyal, proposed the project (DPIIT). FORMED ON DECEMBER 31, 2021, ONDC is a private-sector led

Nilekani helps to open tech. He previously worked on Aadhar biometric ID.

The government intends to open up digital commerce with this project.

“We owe it to millions of small sellers to give an easy method to engage in the developing high-growth industry of digital commerce,” said Nilekani.

The new network will soon be available to select users in Delhi, Bengaluru, Coimbatore, Bhopal, and Shillong.
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