Amazon DSP - Demand Side Platform Do’s and Don'ts

Adopting a full-funnel approach to marketing on and off Amazon is quickly becoming table stakes. The market is becoming more crowded, and building a brand that people recognise and relate to can make you stand out from that crowd, and ultimately increase the likelihood of consumers purchasing from you, and not your competition. A great strategy at your disposal to build upper-funnel awareness is using Amazon’s DSP.

In this session, Mark of Perpetua will talk about– why and how you should use Amazon’s DSP, and common mistakes to avoid.

????ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/

Upgrade to the VIP Package https://sellerfest.online/vip/ which includes additional bonus trainings, which are not available on our channel.
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???? About MARK JAMES

Mark is the Head of Europe at Perpetua. He is responsible for Perpetua’s growth across Europe, working with brands, sellers and agencies. Prior to Perpetua, he has spent 11 years in ad tech and is ex-Google, Adobe and Integral Ad Science.

Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization to execute tactically. Perpetua’s intelligent reporting tools will also surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business. Integrations with Amazon, Instacart and Walmart ensure brands achieve full-funnel engagement and maximum visibility.

???? Learn more about Perpetua: https://oklik.co/perpetua-sfo
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???? About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

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