Amazon Demand Side Platform Tutorial - Part 1

#Amazon Advertising #programmaticadvertising #Amazon DSP #tutorial #course
Amazon DSP is a demand-side platform that allows Advertiser to programmatically buy ads to reach new and existing audiences on and off Amazon.
This video will dive deeper into understanding how to use Amazon DSP to build programmatic campaigns and inform future strategies with metrics and insights.

⭐️ Course Contents ⭐
⌨️ (00:00:00) - Introduction to Amazon Advertising
⌨️ (00:00:57) - What is a Amazon Advertising Platform
⌨️ (00:01:50) - What is Amazon Demand-Side Platform / DSP?
⌨️ (00:03:55) - Where does the Amazon DSP Fit into the Marketing Funnel?
⌨️ (00:06:13) - Type of Audience you can Target with Amazon DSP Ads
⌨️ (00:08:27) - Amazon Ad Types
⌨️ (00:11:51) - Difference Between Sponsored Display and DSP
⌨️ (00:15:01) - What are the ways to use Amazon DSP
⌨️ (00:18:33) - How Much is it to Access Amazon DSP?
⌨️ (00:19:51) - Is it worthwhile to advertise on Amazon’s DSP?

How Programmatic Eco System works
https://www.youtube.com/watch?v=016NhjclFo0&t=6s

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