All You Need To Know About Google Adwords

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By the end of the project, you will be able:
- Create your account on Google Ads
- Set up the first campaign structure
- Set up conversion tracking
- Add relevant audience, set bids and budgets and targeting
- Set up ad groups
- Do effective keyword research
- Create impactful and relevant ads
- Navigate through the Google Ads Dashboard
- Learn about Tools and Settings available on Google Ads
- Optimize ad campaigns to generate conversions and be profitable

Note: If you don't have a Google account, you will need to create one to be able to complete the content.

Requirements
Familiarity with how Google Ads works is helpful but not required.

SKILLS YOU WILL DEVELOP
PPC Advertising
Digital Marketing
Marketing
Paid Search Advertising
Keyword Research
Learn step-by-step
Slide content has changed, slide 2
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

Introduction + Log In to Google Ads

Set Up the First Campaign

Create Campaign Structure

Ad Group Set Up and Keyword Research

Create Ads

Google Ads Dashboard

Tools and Settings

Campaign Optimization