All things global & China with Michael Zakkour - CEO of 5 New digital

The CPG Guys, Sri & PVSB, welcome to the podcast Michael Zakkour, the founder & CEO of 5 New Digital, a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of "New Retail Born in China Going Global" and "China's Super Consumers." He's a expert in emerging commerce capabilities in China & APAC.
Michael joins the CPG Guys to discuss these questions:
1.) Your experience in China goes deep and perhaps when digital was a phenomenon in the US. Why did you start working in the far east and if there are overall learnings of Asian businesses what would they be?.
2.) Connected commerce, digital commerce, ecommerce or unified commerce? What’s accurate and why? Describe each one for us.
3.) How important is Unified commerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands? 4.) Explain your rationale as to why the word unified commerce needs to be adopted by brands here in the US. Take us through an example of unified commerce from end to end.
5.) What about data and first party consumer outreach? How important is a 1:1 relationship with a consumer? What are key outcomes a brand can expect from it?
6.) Take us through your services and how you improve your platform and deliver value to your clients/brands? How do you and the company personally learn and grow everyday?
7.) What are key ‘digital’ attributes from the far east you would pass on as to what’s going on now in China/Korea/Japan that will arrive here in the US in the next year?
8.) DTC vs Amazon? Why does one need DTC when there’s Amazon? What are the key attributes of doing a DTC business? What muscle power is the most important for a brand in this space?
9.) Why should a US brand look to China and the far east to learn? Keeping that as the backdrop what are global lessons in digital and unified commerce you would give our audience? What are some strategies from the far east brands should be looking to (not looking for tactics)?
Michael's email: michael@5newdigital.com
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