Alibaba Talks E-commerce Trends: The World's Biggest Shopping Festival with James Yang

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Alibaba’s 11.11 Global Shopping Festival is underway and we expect 900 million Chinese shoppers to participate. We sat down with James Yang, partner at Bain & Company, to outline the
recipe for success for retailers during the world's largest shopping festival. In this interview, James will talk about Bain's new report on 11.11 and Alibaba’s loyalty program 88 VIP membership that helps foster deep consumer loyalty to outlast the benefits of undifferentiated discounting.

Get the latest update on this year's 11.11 Global Shopping Festival here: https://www.alizila.com/live-blog-alibabas-11-11-global-shopping-festival-gets-underway/