Alibaba’s 11.11 Global Shopping Festival is underway and we expect 900 million Chinese shoppers to participate. We sit down with Alibaba Group Chief Marketing Officer Chris Tung, to talk about how global brands of different shapes and sizes are leveraging Alibaba's ecosystem during the 11.11 Global Shopping Festival to expand their business in China. Chris will also share what it takes for brands to prepare for the annual shopping campaign and key takeaways from this year's event.
Get the latest update on this year's 11.11 Global Shopping Festival here: https://www.alizila.com/live-blog-alibabas-11-11-global-shopping-festival-gets-underway/
Get the latest update on this year's 11.11 Global Shopping Festival here: https://www.alizila.com/live-blog-alibabas-11-11-global-shopping-festival-gets-underway/
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