Alibaba Talks E-commerce Trends: The World's Biggest Shopping Festival with Ada Xu

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Alibaba’s 11.11 Global Shopping Festival is underway and we expect 900 million Chinese shoppers to participate. We sat down with Ada Xu, regional director in EMEA at Fliggy, the travel platform of Alibaba Group, to get you a behind-the-scenes peek into the making of the world's largest shopping festival. In this interview, Ada will talk about what Fliggy has in plan for 11.11, including its collaboration with the British Museum.