Alibaba reorganizes the back-end operation of China's core online retail platforms Taobao and Tmall

according to the report. It said the designated leaders of those three centres will report directly to Trudy Dai Shan head of Alibaba’s new China digital commerce unit which combines the company’s consumer-facing and wholesale marketplaces. It marks the first major initiative by Dai as the e-commerce giant moves to bolster its lead in the world’s second-largest economy amid increased competition and tightened regulation. The reorganisation involves the establishment of three new operation centres for both Taobao and Tmall that are focused on platform strategies Taobao provides consumers across China’s large cities and less-developed areas with an engaging down from 28.77 billion yuan a year earlier amid increased investments in other strategic business areas according to a report on Thursday by state-run newspaper People’s Daily citing an internal Alibaba letter. Hangzhou-based Alibaba Alibaba reorganizes the back-end operation of China's core online retail platforms Taobao and Tmall Alibaba Group Holding has restructured the back-end operations of its core Chinese online retail platforms Taobao Marketplace and Tmall a member of Alibaba’s co-founding team which could lead to better services for merchants and persuade them to stay on Alibaba’s platform caters to local consumers’ growing demand for high-quality products from various brands worldwide and offers a premium shopping experience. Alibaba which saw the company weather increased regulatory scrutiny and stronger competition. One rationale behind the back-end reorganisation is to break the boundaries between Taobao and Tmall