Alibaba brings in new CFO in management reshuffle dividing domestic and overseas e-commerce amid Big Alibaba Group Holding promoted Toby Xu to succeed long-standing chief financial officer Maggie Wu, and named new leaders to its commerce business, in the biggest management reshuffle for one of the world’s largest e-commerce companies as CEO Daniel Zhang seeks greater agility and strategic clarity. Since joining Alibaba almost 15 years ago, Wu has helped lead three company public listings as CFO: Alibaba.com on the Hong Kong stock exchange in 2007, Alibaba Group Holding on the New York Stock Exchange in 2014, and a secondary listing in 2019 in its return to the HKEX. In addition to the CFO change, Alibaba announced in an internal letter on Monday some other critical organisational changes to “better drive synergies across its consumer and wholesale commerce platforms both in China and globally”. In March this year, she became president of Alibaba’s community group buying platform Taocaicai. International Digital Commerce – a division that now includes cross-border retail platform AliExpress, wholesale trading platform Alibaba.com and Southeast Asian e-commerce platform Lazada – will be led by Jiang Fan, who joined the company in 2013.
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