Alibaba: Alibaba Marketing Strategy

Alibaba was started by Jack Ma in 1999, and it has grown into a global e-commerce company that has changed the way people shop online. Starting with Alibaba.com, the biggest B2B marketplace in the world, the company added C2C and B2C marketplaces, logistics, payment systems, and cloud computing to its list of services. Alibaba is the biggest retailer and e-commerce company in the world. It will have sales of $1 trillion in 2021 and a large part of the market in China. Its marketing plans, which are known for being inclusive and creative, have been a big part of its success. Alibaba's marketing efforts, like the 11.11 Global Shopping Festival, use boldness, creativity, and personalized suggestions to appeal to a wide range of customers. Alibaba's world reach keeps growing because it has more than 1 billion active buyers and 10 million active sellers. Alibaba stays strong in the tough e-commerce market by focusing on new ideas and making sure customers are happy.
Alibaba – Target Market
Alibaba is trying to reach a wide range of people and places around the world. Its consumer and business tools are used by people of many different ages, genders, and levels of income. Alibaba has a strong foothold in China and is now going global, with a focus on emerging markets. Its target market cares most about ease, value, and a smooth shopping experience.
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The program we used to make the animated video: https://tidd.ly/3Y5siMb

Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev