airbnb: From $40 Cereal Boxes to $47 Billion Travel Unicorn

???? Is Patagonia's marketing any better? ???? https://www.youtube.com/watch?v=Gv8oMKtLzNM

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Read the blog post → https://exposureninja.com/blog/airbnb-marketing-strategy/

If we showed you a business and told you that the founders had to sell politically-themed boxes of cereal in the street to pay off their credit card debt…you probably wouldn't have expected that business to last very long.

Well, with $3.4 billion of revenue in 2020 and an IPO valuation of $47 billion, Airbnb is far from its cereal box days.

Airbnb has done some epic marketing to get that sort of growth.

We've got some fantastic lessons for you in today’s video - even if you're in a business that looks nothing like Airbnb.

⏲ Timestamps
00:00 — Intro
02:07 — Product Pages
04:41 — Gift Cards
05:41 — Publicity Stunts
07:04 — Catering to multiple customer types
09:07 — Provide an appropriate CTA
14:10 — SEO
16:52 — Branded Keyword PPC
22:00 — Split Test PPC

???? Mentioned Links / Resources
Airbnb → https://www.airbnb.co.uk/
Booking.com → https://www.booking.com/

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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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