Air up case study - launching an eCommerce business in the US market

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Air up is a fast-growing European company based in Munich, Germany.

Air up created an innovative water drinking system that uses scented pods to add flavor to regular drinking water.

With their innovative products, Air up's European operations have seen high growth rates as they grow in popularity and business expands to new other European countries.

Odoo was selected to coordinate the logistics and financials for Air up's operations, connecting the eCommerce sales to the logistics providers taking care of the order fulfillment.

The challenge for 2022 was the expansion to the United States market. High growth and high volume were expected, and a new Odoo project was initiated to address the US market's specific needs and benefit from the features in the latest version of Odoo.

Learn about the challenges found by a European company expanding to the US and how the goal to fully automate a high-volume eCommerce business was addressed.