AI in eCommerce: Using personalization to boost customer experience | With Rishabh Mehrotra

Today, personalization is the backbone of every successful online platform, from marketplaces like Amazon, eBay, and Alibaba to content distribution platforms like Spotify and Netflix. Because modern consumers want online platforms to understand their individual preferences and deliver tailored experiences in real-time.

Rishabh Mehrotra, Director of Machine Learning at ShareChat, guides us through the world of personalized recommendations. He provides a zoomed-in view of how businesses can use a multi-stakeholder personalization system to help customers easily find and consume what they are looking for while enabling businesses to boost the discoverability of new or targeted items at scale. Rishabh also shares his experience working at Spotify, where they implemented advanced machine learning models (powered by AI) to better understand user needs and intent. It helped Spotify match listeners with the right content and creators, increasing spending time for users and making them return to the platform regularly.

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byte by ewiz commerce

byte by ewiz commerce is an AI digest specially curated for eCommerce growth leaders where we research, create and share the most interesting, insightful stories from the world of AI to help you make faster and smarter eCommerce decisions.

Host: Deepak Gawas
Co-host: Divyesh Wani

Quickly jump to your favourite topic:

1:18 - What is personalization
3:52 - What triggered you to get into personalization
7:47 - What's the scope of personalization
9:37 - How personalization helps every stakeholder grow
19:54 - How personalized recommendation work? What is recommendation fatigue?
30:37 - How can small businesses leverage the benefits of personalization?
39:15 - How can businesses deal with the data challenges?
49:03 - When can companies measure and start seeing the ROI?
55:37 - Spotify personalization engine case study
1:02:55 - How much time does it take to deploy?
1:06:56 - How will personalization shape digital experiences for the next billion internet users?

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#personalization #ecommerce #artificialintellgience #personalizedrecommendations