African Fashion Brands - Running a Business On Instagram in 2021

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E4️⃣0️⃣: Oluwafikayomi Agbola aka Fikky, fashionista and owner of By Bittany fashion brand, discusses running a business while studying her full time MBA at Alliance Manchester Business School and also completing an internship. In this episode Timeyin (handsomely) models one of her menswear shirts.

We discuss rebranding, mentorship, content creation and modern marketing tricks and tips (e.g. reels). We also address the evolution of African fashion, Patch Work as a solution to waste, e-commerce (IG) and of course Dami dressing as Brittany from the film "White Chicks" (video included in episode!).

Social issues: Child labour, Health & Safety, Wastage in fashion, cultural appropriation, controversial/offensive designs from high end fashion brands.

Instagram: @ByBittany and @_Bittany_
Videographer - @ErPixels

Drinks Supplied by Calyx Drink - https://calyxdrinks.co.uk/

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