Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, L

Listen to the full episode here:
https://link.chtbl.com/keepoptimising?sid=repurposeio.youtubeChikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.

In this episode, we discuss:

• Why affiliate marketing is a balance between relationship-building and analytics
• The opportunities presented by the collaboration between PR and affiliates
• What’s working in affiliate marketing in 2024


Dive in:

[03:15] Chikay Lo’s start in performance marketing.

[07:35] Relationships is a huge part of affiliate marketing success.

[12:13] Increased competition leads to rising advertising costs.

[16:12] Diversify partnerships to spread risk and innovate.

[19:17] Editors and writers now tasked with affiliate targets.

[21:59] Chikay’s Insider Tips!

Download Genie Goals Free Guide to Affiliates here https://keepopt.com/geniegoals



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