Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals

Listen to the full episode here:
https://link.chtbl.com/keepoptimising?sid=repurposeio.youtubeRachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.

In this episode, we discuss:

• The importance of building relationships in affiliate marketing
• How to strategically integrate affiliates into your marketing strategy
• Choosing the right technology for your affiliate program


Dive in:

[02:19] Rachel’s affiliate marketing journey.

[06:42] Affiliate activity needs clear targets and objectives.

[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.

[13:56] Affiliate sites are a business in their own right.

[16:36] Have the right expectations from upper-funnel activities.

[18:23] Choosing technology for affiliate partnership requires strategy.

[21:48] The importance of providing the business KPIs and goals to your affiliate channel.

[23:55] Hear Rachel’s Insider Tips!

Download Genie Goals Free Guide to Affiliates here https://keepopt.com/geniegoals



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