Adidas Joins Amazon’s Buy With Prime – What It Means for E-Commerce

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The retail landscape is shifting fast, and Adidas’ new Buy With Prime integration is proof that brands are rethinking e-commerce. In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, Chris Walton and Anne Mezzenga break down what this means for the future of online shopping, how Amazon is gaining a stronger foothold in fashion, and why brands might embrace Prime logistics over their own fulfillment networks.

???? Key Moments:

✅ (0:15) – How Adidas is integrating Buy With Prime
✅ (2:00) – Why this is a big win for Amazon & Adidas
✅ (3:33) – The role of search commerce & AI in driving traffic
✅ (4:27) – How Amazon is tackling fashion e-commerce challenges
✅ (5:52) – The impact on returns, logistics, and customer experience

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#amazon #amazonprime #buywithprime #adidas