Adding Text to E-Commerce Category Pages

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Google representative John Mueller, when asked about optimizing e-commerce category pages, noted that if there is too much text on the page, then the algorithm may be confused whether it is an informational page or not. He suggests some text on the page will help.


From my own experiences with e-commerce clients, getting customers to their goal (buying products), having a great design and user experience, and a robust link profile is your best bet for ranking e-commerce sites. A little bit of text on category pages seems to help in some circumstances -- I've seen it work. The suggestion seems to be, don't write a novel underneath the e-commerce product listings, or the algorithm might not know the primary function of the page.


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