Adam on Agency Intensive Podcast #ecommerce #conversionrateoptimization

Adam Pearce - Navigating A Tough 2024. Finding Your Voice, Being Human, Reacting To The Market And Scaling A Leading Shopify CRO Agency. The UK Vs US Agency Market

There’s no old school club in eCommerce and that’s why there’s ample of opportunity for passionate people who give a f*ck to scale their agency in this industry.

Adam has grown a successful Shopify CRO agency through hard work, grit, connections and a hell of a lot of mistakes.

And he shares his honest and unfiltered story in this podcast. If you want to actually make a difference in the agency space, listen to find out how Adam leverages being human to his advantage.

Adam Pearce

Adam Pearce is the CEO of the leading Shopify CRO agency, Blend Commerce. They help online retailers sell more online by increasing AOV and


Conversion Rates He also runs a very successful events business which we are sure you have heard of, eCom Collab Club.

In this podcast, Adam goes deep into Blend’s service focus and how they work strategically with specific partners. He shares how they navigate the competitive UK market, how to manage capacity planning and hiring talent who all work on the same mission for the longevity of his agency.

With his years of experience running events, Adam generously discusses how he secures sponsorship, how to attract the right people to your events and how to build a successful and supportive community.

Scared of posting online? Adam shares why you shouldn’t give a shit, own your voice and share your expertise to build an online personal brand.

Of course, Adam shares his challenges of scaling an agency and why a 70+ man agency isn’t the right fit for Blend Commerce.

Topics Covered

1:34 - Start of the agency journey
4:18 - Navigating the challenges of the first year in agency world
6:51 - Reacting to the market, narrowing down and finding their specialism
10:18 - What actually is CRO?
11:30 - Retainer vs one-off projects
12:23 - Losing a client due to not being their perfect fit ICP
15:22 - Events as a tactic for new business
16:53 - Birth of eCom Collab Club
21:02 - Building an event partnership ecosystem
22:02 - Using brands to speak at events to attract other brands to events
24:05 - Securing sponsorship and proving ROI
27:42 - Building a community
29:30 - Gamification and community groups
31:34 - 2024 being the toughest year that Adam has had
35:09 - Recruiting and retaining top talent
40:02 - UK vs US market
44:34 - Unexpected things that he has seen in a pitch, yoghurt is involved
46:58 - Finding your own voice in the personal branding world on LinkedIn
50:31 - Book recommendation

#shorts