AB Testing Tools for Marketers

A/B Testing is a simple experiment where users are shown two variants of a design at random to find out which one performs better.

Here are some AB Testing tools to help you with your marketing campaigns:

1. Optimizely - Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.
2. Google Optimize -is a web analytics and testing tool by Google. It allows running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.
3. Adobe Target - With Adobe Target, you get AI-powered user experience testing, personalisation and automation at scale, so you can find that one customer out of a million and give them what they want.

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