a random thought and a random upload / how to raise an average order value on your e-commerce store.

Video Introduction:
People often get confused about how to raise an average on their e-commerce website.

What is the average order value?
Average order value (AOV) is the average amount of money each customer spends per transaction with your store. You can calculate your average order value using this simple formula: Total revenue/number of orders = average order value.

Let's understand how to calculate it first. This is calculated by dividing the total revenue by the number of orders. So, let's say you have a customer who is about to purchase, or has just purchased, a hoodie from your website. You can present to them a second offer where you can offer more of the same, or you can present them an offer for a similar item at a discounted price.

I personally prefer post-purchase upsells over pre-purchase upsells because they do not interfere with the buying experience. A confused buyer is a non-buyer.

Why Average Order Value is important?
Apart from the obvious goal of increasing the amount each customer spends with you, why should you be focusing on increasing average order value? One big reason is customer loyalty, which is strongly linked with AOV:

Your top 10% of customers order 3x more per order than the rest.
Your top 1% of customers order 5x more than the rest.
After 30 months of loyalty, customers spend 67% more than their first purchase.
So really, driving up your AOV is linked with the strategic goal of increasing customer lifetime value (CLV).

Thank you and sorry for the bad quality of the video, as mentioned above, it was random, hope you understand and support

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