A Focus On Brand Strength: Ted Baker's Covid Recovery Plan (ft. Matthew Ward)

How did Ted Baker build up their brand strength, and what was their COVID Recovery Plan: Ted's Growth Formula?

Ted Baker suffered a poor 2019 with lockdowns and a lack of consumer confidence to blame. So how did they recover? A four part answer, outlined by Anthony Cuthbertson was Ted's Growth Formula. It outlined how to revitalise the brand, lower costs, and embrace the new market environment.

This time we are joined with our video editor with a marketing background to explore the topic of how Ted Baker performed a brand U-turn; and what you can learn for your brand.

Time-Stamps:
0:00 Intro
1:50 What Is Brand Strength
2:06 Ted's Growth Formula (4 Key Points)
3:39 The 3 Major Advantages of Ted's Growth Formula
5:59 What Can We Learn From Ted Baker?
6:40 6 Benefits Brands Can Achieve
8:42 How To Build Your Brand Strength as a Small Business
10:37 Outro

About The Presenters:

Taseer (Taz) Ahmad:
Co-Founder of Axies Digital and Volta Blue
Associate Lecturer in Strategic Management and Marketing
Director of Operations
Connect with Taz on LinkedIn: https://www.linkedin.com/in/taseer-taz-ahmad-248288a8/
Follow Taz on Instagram: https://www.instagram.com/taseer91/

Harmeet Singh:
Co-Founder of Axies Digital and Volta Blue
Director of Business Development
Connect with Harmeet on LinkedIn: https://www.linkedin.com/in/harmeet-singh-12b79b130/

Axies Digital:
https://axies.digital/seo-agency-birmingham/
https://axies.digital/seo-agency-manchester/

References:
https://www.tedbakerplc.com/~/media/Files/T/Ted-Baker/results-and-reports/report/2021/fy-rns-full150621.pdf
https://wwd.com/fashion-news/designer-luxury/ted-bakers-cuthbertson-brings-less-formal-more-cozy-aesthetic-to-brand-1234715417/
https://www.sharesmagazine.co.uk/article/ted-baker-to-remain-the-height-of-fashion
https://www.frontify.com/en/blog/7-major-benefits-of-a-strong-brand/
https://sendpulse.com/support/glossary/brand-strength
https://www.tedbakerplc.com/~/media/Files/T/Ted-Baker/results-and-reports/presentation/2020/fy21-interims-presentation.pdf

Credits:
Video Edited by: Matthew Ward at Axies Digital
https://axies.digital/team/

Actors: Jaspreet Gill & Tyler Williams

#BrandLessons #SmallBusinessAdvice

Axies Digital