A Day in the Life of a Media Buyer... ON BLACK FRIDAY

So I decided to vlog on Black Friday 2020. Not going to lie: this Cyber Season has been TOUGH as a digital marketer. And it was all leading up to this day...

I've been preparing for Black Friday 2020 since September of this year, but Q4 threw my team some curveballs. Watch me scale up my clients to spend $100K on this one day alone... and a little peek at what is the most hectic day of the year for digital marketers :)

Hope you enjoy my first vlog to officially kick off vlogmas 2020 (day 1!).

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ABOUT ME:
Hey friends, I’m Dara. I’ve been in the marketing biz for over 6 years. I’ve worked in-house for a travel startup, launched several e-commerce brands, and worked agency-side on creative & paid social teams. Before that I dreamed of being a life-long humanitarian: I started my career abroad (lived in West Africa, India, AND Egypt!) and came back to my sort-of native New York City where I started (and flunked) my own business. Now I’m a Director of Paid Social at a fully-remote advertising agency. I’m probably living in an Airbnb right now :)

THIS VIDEO IS ABOUT
A Day in the Life of a Media Buyer, A Day in the Life of a Digital Marketer, Black Friday, Black Friday as a marketer

This channel is for anyone who wished they had a friend who could teach them Facebook Ads. I’ll show you the ropes, give tips & tricks, and share my favorite “blueprints” for success. Have a Facebook Ads question? ASK ME! Maybe I’ll even make a video for it...