In this episode of the Food For Thought Podcast, we talk to Dr. James Richardson, a cultural anthropologist turned strategist and CPG expert. In part one of a two-part series about CPG growth, we talk about why entrepreneurs want to grow fast and set unrealistic forecasts as well as the mistakes that CPG entrepreneurs repeatedly make.
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Learn more about his book Ramping Your Brand: How to Ride the Killer CPG Growth curve: http://bit.ly/fft212
Learn more about his company, Premium Growth Solutions: http://bit.ly/S2E3pgs
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Read the full transcript at: https://www.foodprocessing.com/podcasts/food-for-thought/cpg-entrepreneurs-guide-to-growth
*****
Learn more about his book Ramping Your Brand: How to Ride the Killer CPG Growth curve: http://bit.ly/fft212
Learn more about his company, Premium Growth Solutions: http://bit.ly/S2E3pgs
*****
Read the full transcript at: https://www.foodprocessing.com/podcasts/food-for-thought/cpg-entrepreneurs-guide-to-growth
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