94. Neil Patel - The Michael Sartain Podcast

Neil Patel (IG @neilpatel ) is a digital marketing expert. He has over 1 million subs on YouTube. He is the creator of NP Digital which has done several hundred million dollars in revenue. He’s known worldwide for being an SEO specialist.

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Subscribe on Youtube: https://www.youtube.com/user/MichaelSartain

Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/the-michael-sartain-podcast/id1579791157

Listen on Spotify: https://open.spotify.com/show/2faAYwvDD9Bvkpwv6umlPO?si=8Q3ak9HnSlKjuChsTXr6YQ&dl_branch=1

Filmed at Sticky Paws Studios: https://m.youtube.com/channel/UComrBVcqGLDs3Ue-yWAft8w

0:00 Intro
00:28 Dan Fleyshman
01:28 Cleaning toilets at the beginning
02:48 Wanting to make as much money as possible
03:45 Making $20k p/month as a teenager
05:15 **How Google SEO used to work
06:55 Burning through $180k p/month
07:58 **Flying private
09:56 Life insurance
10:53 Hiring personal staff
12:14 Meeting his wife
14:42 ***Irrevocable trust fund
18:58 ***Too niche vs too broad
21:21 Dating coaches
23:57 ***How to get from 7 to 8 to 9 figures
26:16 Business is the greatest sport ever
28:23 ***Giving away free software
34:04 Clickbait vs helpful content
38:36 ***Linking for things that don’t matter
41:02 ***How to go after enterprise contracts
46:05 A million dollars in debt
48:10 How has SEO changed?
49:53 ***What are the growth methods for each platform?
56:42 System, processes and people
1:01:14 **Work-life balance
1:03:50 A team should not be bigger than a large pizza
1:04:28 Omni-channel approach
1:05:21 ***Content vs advertising
1:09:05 Affiliates
1:09:50 Who were his influences?
1:10:31 The main mistake marketers do
1:10:48 Dan Fleyshman
1:12:04 **What will AI be able to replace?
1:15:42 Andrew Tate’s affiliate method
1:18:17 Things coming up
1:18:41 What services do you provide?
1:19:11 Social media
1:20:49 Removing IG followers