8 Unmissable Reasons to implement Server Side Tracking by Incisiveranking

Learn about the undeniable benefits of server side tracking for your website. Explore 8 key reasons to implement this powerful tool and boost your online success by Incisiveranking.

OUTLINE:
00:00:00 The Importance of Server-Side Tracking
00:00:17 Data Accuracy
00:00:38 Improved Page Load Speed
00:00:56 Data Security
00:01:13 Cross-Domain Tracking
00:01:25 First-Party Cookies
00:01:38 Data Enrichment
00:01:51 Real-Time Data
00:02:03 Scalability
00:02:15 The Summation


We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.

List of Platform's Tag & Pixel setup:
1. Google Analytics 4 Tracking
2. Facebook pixel & Conversion API
3. Google Ads Conversion Tag
4. Bing UET Tag & Goals Setup
5. Pinterest Tag & Conversion API
6. Tiktok Pixel & Event API
7. Snapchat Pixel
8. Any Custom platforms too

List of our skills:
1. Enhanced eCommerce Tracking
2. Custom Conversion Tracking
3. Cross-Domain Tracking
4. Setup Conversion/Goals
5. Custom attribution and Channel Reports
6. User Id implementation for user-level reporting
7. A few major issues I always deal with:
✔ E-commerce - purchase dynamic order value/data not tracked
✔ Conversion tags are not fire & recorded
✔ Duplicate tag fire or tag fire with many errors
✔ Custom events want to fire as you intend


Website: https://incisiveranking.com/