7 Ecommerce Trends for 2022

Ecommerce voice search, ecommerce ar, mobile ecommerce, these are the future of ecommerce trends. Plus many more. The pandemic has changed the way consumers shop online and technology is constantly changing. In this video I explain the future of ecommerce 2022.

0:00 - Intro
0:25 - Personalised Payments
1:22 - Worldwide Adoption of Ecommerce
2:05 - Automation, Machine Learning & AI
2:41 - Voice Commerce and Automated Commerce
4:02 - PWAs Improve Mobile Commerce
4:55 - Customer Experience
6:06 - Social Commerce
6:53 - Conclusion

Personalised payments will open the market to a new consumers.
Shoppers are more likely to spend money at your store if you offer their prefer payment method. As a bonus, this also means you can offer a personalised experience.
Markets outside of U.S. are adopting online shopping faster and faster.
You can finally penetrate overseas markets that were previously lagging behind. But you should do your own research into whether international expansion is right for your business.
Automation will enable productivity and growth.
You should already know that personalisation is very important to ecommerce. And this sector will continue to grow as machine learning becomes more competent. Recommending better products bases on buying history and other data.  AI will alleviate your biggest pain points. If you’re bogged down in customer support try implementing a chatbot. Here’s a chart that shows which share of consumers engage in chatbots.
Voice commerce and headless technology will open the door to automated commerce
This shocked me. 45% of millennials have used voice technology like google come or amazon Alexa to conduct some kind of shopping activity. Soon this will lead to automated commerce. Your smart fridge for example, nothing your out of milk and adding that to your shopping cart.
PWAs will massively improve mobile commerce.
You probably don’t have the budget to develop an app. That’s where Progressive web apps come in. They’re the latest web technology to develop an online experience that’s closer to a native app than a traditional web page. And they can be installed to home to screen of a mobile device like a regular app.
Customer experience becomes a driving force in development. Your customers have more options than ever, so what makes you stand out? By creating a rich, compelling shopping experiences that can hold a customers’ attention. Technolgies to create differentiated experiences are becoming more accessible and brands are looking to innovate.
Social selling broadens ecommerce beyond the storefront. As Millennials and Gen Z continue to increase their purchasing power, social commerce will grow too. 47% of those age groups have some trust for social media influencers.

Sources:
https://www.bigcommerce.com.au/articles/ecommerce/future-of-ecommerce/#wrapping-up
https://www.bigcommerce.com.au/blog/progressive-web-apps/#what-is-a-progressive-web-app

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