$6.5 Billion Sales From E-Commerce This Festive Season | NBB News

In this segment of NBB news, we have discussed Online retailers in India that could rack up cumulative sales of about $6.5 billion over the next four weeks. The e-retail surge will be powered primarily by the mega sales events hosted by Flipkart, which is owned by Amazon and Walmart. Together, the e-commerce giants are predicted to rake in revenue of around $4.8 billion during the week of October 15-21. This strong shift in online shopping market preference has forced brands to adapt their strategies.

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