International purchasers are more comfortable shopping in their own language. Follow these tips to make the language switcher on your site more discoverable and usable.
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Read More: https://www.nngroup.com/articles/language-switching-ecommerce/
Purchase the full report: https://www.nngroup.com/reports/ecommerce-ux-international-purchasers/
Subscribe to our weekly newsletter: https://www.nngroup.com/articles/subscribe/
Follow us and stay connected:
Linkedin: https://www.linkedin.com/company/nielsen-norman-group
Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y=
Twitter: https://twitter.com/nngroup
- Catégories
- E commerce Divers
- Mots-clés
- UX, User experience, Usability
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